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About SHAAS
Built on trust.
Driven by results.

SHAAS General Consulting is an Abu Dhabi-based consultancy licensed across eight disciplines — from AI and strategy to logistics, HR, and legal sciences. We partner with enterprises across the UAE, GCC, and MENA to unlock their full potential.

Est.
2009
Based in
Abu Dhabi
Licensed
8 Activities
Abu Dhabi skyline
Abu Dhabi, UAE
2009
Consulting meeting
Our Story
15+
Years Active
Our Story
From Abu Dhabi,
for the world.

SHAAS was founded in 2009 with a singular conviction — that the UAE deserved a consultancy that truly understood its ambition. Established in Abu Dhabi, we set out to build an institution that could serve the region's most demanding enterprises with international-grade rigour and local depth.

Over fifteen years, we have grown from a boutique strategy firm into a fully licensed, multi-disciplinary consultancy spanning eight practice areas. From advising sovereign-adjacent entities to scaling family businesses, our portfolio reflects the breadth and diversity of the UAE economy itself.

Today, SHAAS operates from Al Maryah Island — the heart of Abu Dhabi's financial district — with a team of over 120 experts committed to delivering measurable, lasting impact.

Direction
Vision & Mission
VISION
To be the most trusted consultancy in the Arab world — a benchmark for excellence across every discipline we serve.

We envision a future where organisations across the Gulf and beyond are equipped with the strategic clarity, operational precision, and human capital needed to lead in an increasingly complex world.

Vision
Vision
MISSION
To deliver transformative consultancy that creates lasting, measurable value for every client we serve.

Our mission is to combine world-class expertise with genuine partnership — going beyond advice to walk alongside our clients through implementation, challenge, and growth, ensuring that every engagement leaves a real and positive mark.

Mission
Mission
Why Us
Why Choose SHAAS

Three defining reasons why Abu Dhabi's leading enterprises choose to work with us.

Licensed & Authorised
01
Licensed & Authorised

Operating under 8 official Abu Dhabi licensed activities — fully registered with ADGM and Abu Dhabi authorities.

Deep Gulf Expertise
02
Deep Gulf Expertise

Over 15 years embedded in the Abu Dhabi business ecosystem — we understand the culture, regulation, and opportunity landscape intimately.

Multidisciplinary Team
03
Multidisciplinary Team

Our consultants span strategy, technology, law, HR, logistics, and energy — delivering integrated thinking across every challenge.

What We Stand For
Our Values
01
Integrity
We operate with complete transparency and ethical rigour in every engagement, earning trust through consistent action.
02
Excellence
We hold ourselves to the highest standards of professional delivery — mediocrity is never an option.
03
Innovation
We embrace emerging technologies and forward-thinking methodologies to deliver solutions that are ahead of the curve.
04
Partnership
We treat every client as a long-term partner. Your success is our benchmark, not just the completion of a brief.
05
Regional Depth
Our deep understanding of the UAE, GCC, and MENA landscape gives our clients a decisive advantage.
06
Impact
Every recommendation we make is measured by the tangible, lasting impact it creates for people and organisations.